Advertising Imc


Advertising Imc
Author: Sandra Ernst Moriarty
Publisher: Prentice Hall
ISBN: 9780133506884
Size: 70.90 MB
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Advertising Imc

Advertising Imc by Sandra Ernst Moriarty, Advertising Imc Books available in PDF, EPUB, Mobi Format. Download Advertising Imc books, For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.


Handbook of Research on International Advertising
Language: en
Pages: 576
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.'
Integrated Marketing Communication
Language: en
Pages: 368
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual
Advertising & IMC
Language: en
Pages: 688
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Categories: Business & Economics
Type: BOOK - Published: 2014-03-03 - Publisher: Pearson Higher Ed
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of
The Bare Bones Introduction to Integrated Marketing Communication
Language: en
Pages: 312
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Rowman & Littlefield Publishers
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
The Entrepreneur's Guide to Advertising
Language: en
Pages: 122
Authors: James R. Ogden, Scott Rarick
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: ABC-CLIO
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan
Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith, Jonathan Taylor
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing
Advances in Advertising Research (Vol. V)
Language: en
Pages: 330
Authors: Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2014-11-25 - Publisher: Springer
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme
Advertising & IMC
Language: en
Pages: 657
Authors: Sandra Ernst Moriarty, Nancy Mitchell, William Wells
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Prentice Hall
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a
Advertising Account Planning
Language: en
Pages: 262
Authors: Larry Kelley, Donald W. Jugenheimer
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
The Service-dominant Logic of Marketing
Language: en
Pages: 449
Authors: Robert F. Lusch, Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: M.E. Sharpe
Presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. This work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.