Authors: Daniel W. Baack, Eric G. Harris, Donald Baack
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: SAGE
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing