Authors: Garry D. Bruton, Margaret A. White
Categories: High technology industries
Type: BOOK - Published: 2011 - Publisher: South Western Educational Publishing
THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.